The Story
ACARIA
Acaria – So What Does It Mean?
[ Aca-ri-a ]
Our Founder and CEO, Annette Andrews, spent a long time thinking about a name for the company – looking for inspiration in everything around her. But nothing resonated. It was while thinking about a brand that ‘Acaria’ came up as one possible option. Initially it felt like it worked for her as the first 3 letters are her initials, so it felt personal; once she had looked into the meaning of the word, it all just clicked into place.
The name embodies:
- A happy, versatile, and expressive nature, with good business judgment and a fine sense of responsibility, an ability to establish congenial relationships in positions of trust where you are dealing with the public.
- With a clever, quick mind, with the ability to accomplish a great deal in a short period of time.
- It also brings out your love of home and family, and in close association you are able to show understanding and affection.
- Others are attracted by your generosity and your consideration of their interests.


Founder
Annette Andrews
An experienced former Chief People Officer, with deep knowledge and expertise across a broad range of areas in Human Resources supporting Consultancy, interim projects and roles in this field. She is also a qualified Executive and Life Coach, Mediator and Mentor and speaker.
She has worked at all levels within organisations; including with CEO’s, Boards, Executive Committees and senior leaders, on a global basis for 20+ years. Her career has spanned different sectors and includes Ford Motor Company, Lloyds Banking Group and the Lloyd’s Insurance Market; all regulated businesses.
She is also an experienced Executive and Non Executive member of Remuneration and Nomination committees; taking an advisory role to Boards and Executive Committees.
She also has an MBA and is a Fellow of the Chartered Institute of Personnel Development.
For additional information on how we may be able to support you and / or your organisation please contact us by providing your contact details here.
Outside work : She has two sons who are now at university; is on a mission to get fit for a mud run later in the year and does Pet Therapy work with my dog Barkley.
For more information about her and her career to date, please take a look at her Linkedin profile.
Companies she has worked for



Experience
- An experienced Chief People Officer .
- A Female Executive who has worked with Boards and Executive committees.
- With global experience across different sectors.
- A Qualified Coach.
- Motivational, Leadership and Keynote Speaker
- An Accredited Mediator.
- Who has worked in Unionised and Non Unionised environments.
- Develops and Implements Talent Strategy.
- Ensures that Culture, Diversity & Inclusion are the golden thread that run through all she does.
- Advisor to Chairmen, CEOs, Boards and Executive Committees.
- Financial services regulatory knowledge and experience.
- Independent advisor to UK Government & the City of London.
- Experienced Non Executive
- Motivational, Leadership and Keynote Speaker
Testimonials
- ‘Authentic’.
- ‘Focuses on ‘Giving back and passing it on’’.
- ‘Passionate about making a difference – personally and professionally.’
- ‘Works on the basis of trust, and with integrity.’
- ‘Has a strong personal values set, with high levels of humility.’
- ‘Generous and a born optimist.’
- ‘She is fantastic to explore all potential paths’
- ‘High energy, with a lot of resilience.’
- ‘Brings a positive outlook, can do approach.’
- ‘Approachable in all situations’.
- ‘She has the gift to get to the heart of the matter.’
- ‘Enables her clients to make rapid progress in a short space of time’.
Mediation Qualifications
- Qualified Mediator : Centre for Effective Dispute Resolution (CEDR)
- 30+ years’ experience of negotiation and mediation, in unionised and non-unionised environments.
For additional information on how we may be able to support you please send us your contact details.

Coaching Qualifications
- Professional certificate in Executive coaching (ILM 7) : Henley Business School
- Life & Team Coaching programme : Coactive Training Institute (CTI)
- Member : International Coaching Federation (ICF)
- 20+ years’ experience of coaching individuals and teams
- 5 years experience of combining Coaching with Pet Therapy work.
Mentor Qualifications
- MBA : Henley Business School
- Fellow : Chartered Institute of Personnel Development
- 30+ years’ experience in Human Resources, cross sector knowledge & expertise
- Qualified Mediator : Centre for Effective Dispute Resolution (CEDR)
- Professional certificate in Executive coaching (ILM 7) : Henley Business School
- Life & Team Coaching programme : Coactive Training Institute (CTI)
- Member : International Coaching Federation (ICF)
Media & PR Features
Speaking events & Podcasts
Please click on links below to view or listen: