The Story


Acaria – So What Does It Mean?

[ Aca-ri-a ]

Our Founder and CEO, Annette Andrews, spent a long time thinking about a name for the company – looking for inspiration in everything around her. But nothing resonated. It was while thinking about a brand that ‘Acaria’ came up as one possible option. Initially it felt like it worked for her as the first 3 letters are her initials, so it felt personal; once she had looked into the meaning of the word, it all just clicked into place.

The name embodies:

  • A happy, versatile, and expressive nature, with good business judgment and a fine sense of responsibility, an ability to establish congenial relationships in positions of trust where you are dealing with the public.
  • With a clever, quick mind, with the ability to accomplish a great deal in a short period of time.
  • It also brings out your love of home and family, and in close association you are able to show understanding and affection.
  • Others are attracted by your generosity and your consideration of their interests.


Annette Andrews

Companies she has worked for


  • An experienced Chief People Officer .
  • A Female Executive who has worked with Boards and Executive committees.
  • With global experience across different sectors.
  • A Qualified Coach.
  • Motivational, Leadership and Keynote Speaker
  • An Accredited Mediator.
  • Who has worked in Unionised and Non Unionised environments.
  • Develops and Implements Talent Strategy.
  • Ensures that Culture, Diversity & Inclusion are the golden thread that run through all she does.
  • Advisor to Chairmen, CEOs, Boards and Executive Committees.
  • Financial services regulatory knowledge and experience.
  • Independent advisor to UK Government & the City of London.
  • Experienced Non Executive
  • Motivational, Leadership and Keynote Speaker


  • ‘Authentic’.
  • ‘Focuses on ‘Giving back and passing it on’’.
  • ‘Passionate about making a difference – personally and professionally.’
  • ‘Works on the basis of trust, and with integrity.’
  • ‘Has a strong personal values set, with high levels of humility.’
  • ‘Generous and a born optimist.’
  • ‘She is fantastic to explore all potential paths’
  • ‘High energy, with a lot of resilience.’
  • ‘Brings a positive outlook, can do approach.’
  • ‘Approachable in all situations’.
  • ‘She has the gift to get to the heart of the matter.’
  • ‘Enables her clients to make rapid progress in a short space of time’.

Mediation Qualifications


Coaching Qualifications

Mentor Qualifications

Media & PR Features

HR Most Influential
HRD Magazine
LINK Lloyds
People Management
HR Magazine